Proper Identity Management on Online Platforms
The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want to hide some parts of your life online. How is this possible?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
There is definitely an identity issue in Michael Bullard situation. How can he or any other person control what appears when one searches their name? Can he determine what aspects to appear and what not to appear? There is a way around this. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.