PR articles reach out to readers by having some informative value. They should be readable. They try to focus on the reader, and on their interests and needs. They look like common informative texts, and advertising should be incorporated in the text very quietly and inviolently.
PR articles can have different forms, and can also be written in different styles. They can take the form of reviews, analyses, humorous text, product comparisons, interesting informative text, and so on. The main is that these texts may not look like advertising.
In order for PR articles to bring new visitors to your site, they must be captivate by their text. It should contain valuable information. These readers force you to read the article, and possibly click on a specific link in the text that leads them up to your website.